Portfolio Work

A small glimpse at the work I’ve been part of.

From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.

.1 The work ME

A creative with a business mind

I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.

.2 What I Do

i.

Brand Strategy & Voice

I help shape who a brand is, what it sounds like, and why people should care.

ii.

Creative Direction

I help steer the concept, visuals, copy, and final asset until the whole thing clicks.

iii.

Campaigns, Activation & Public Relations

I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.

iv.

Photo, Video & Content

My team and I write, shoot, direct, and edit all content in-house.

v.

Design & Packaging

We create logos, labels, menus, merch, signage, and the pieces people see first.

vi.

Sales, Distribution & Ops

I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.

.3 Career-Defining work

From In-House Efforts to Agency Work.

My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.

.4 Creative Samples

Some of my favorite work samples.

A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.

Cicerone Hop Anatomy Diagram

Chef Darwin Plating Dish

Whirlpool

Sensory Sensei Cup Cover

Hydrometer B&W

Empire Oyster

Barry serving samples at Sensory Sensei class

HSAW Brew

GCB Drone

https://youtu.be/eI-uig4NYUc

St Pete Brewing 11th Anniversary Shirt

Barry Elwonger on stage doing opening announcement at Brewers Ball 2025

Safety Harbor Beer Festival 2026

https://youtu.be/D1xJF2VkFyE

Gronkzilla Great Day Live

https://youtu.be/1_S8dBqh2gE

Black and White Allocated at FBG Conference

Barry Elwonger in Hop Field rubbing a hop cone

Cueni Brewing Shirt

Hidden Springs Ale Works Whale Batter Photo

Barry Elwonger at Try This 2025!

Tampa Bay Brewers Alliance Shield Logo

Barry Elwonger filming at Dark Door Spirits

Allocated filming in hop field

Keg Connect T Shirt

Keg Connect Logo

Dade City Brew House 2 Ryan Freeman

GCB Travis

Cicerone Holiday Gifts

Allocated Media at Krampus event at Indie

Barry Elwonger Reading Where’s Waffles? to VPK Class

World Beer Cup and CBMA Tv Appearance

HSAW Ingredient Video

https://youtu.be/e0jgBVxEpsM

.5 Featured Work

Selected Projects