Portfolio Work
A small glimpse at the work I’ve been part of.
From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.
.1 The work ME
A creative with a business mind
I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.
.2 What I Do
Brand Strategy & Voice
I help shape who a brand is, what it sounds like, and why people should care.
Creative Direction
I help steer the concept, visuals, copy, and final asset until the whole thing clicks.
Campaigns, Activation & Public Relations
I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.
Photo, Video & Content
My team and I write, shoot, direct, and edit all content in-house.
Design & Packaging
We create logos, labels, menus, merch, signage, and the pieces people see first.
Sales, Distribution & Ops
I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.
.3 Career-Defining work
From In-House Efforts to Agency Work.
My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.
.4 Creative Samples
Some of my favorite work samples.
A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.
- Graphic Design
Cicerone Hop Anatomy Diagram
- Photography
Chef Darwin Plating Dish
- Photography
Whirlpool
- Graphic Design
Sensory Sensei Cup Cover
- Photography
Hydrometer B&W
- Media Appearances
Empire Oyster
- Behind the Scenes
Barry serving samples at Sensory Sensei class
- Photography
HSAW Brew
- Videography / Drones
GCB Drone
- Graphic Design
St Pete Brewing 11th Anniversary Shirt
- Behind the Scenes
Barry Elwonger on stage doing opening announcement at Brewers Ball 2025
- Videography / Drones
Safety Harbor Beer Festival 2026
- Media Appearances
Gronkzilla Great Day Live
- Behind the Scenes
Black and White Allocated at FBG Conference
- Behind the Scenes
Barry Elwonger in Hop Field rubbing a hop cone
- Graphic Design
Cueni Brewing Shirt
- Photography
Hidden Springs Ale Works Whale Batter Photo
- Behind the Scenes
Barry Elwonger at Try This 2025!
- Graphic Design
Tampa Bay Brewers Alliance Shield Logo
- Behind the Scenes
Barry Elwonger filming at Dark Door Spirits
- Behind the Scenes
Allocated filming in hop field
- Graphic Design
Keg Connect T Shirt
- Graphic Design
Keg Connect Logo
- Photography
Dade City Brew House 2 Ryan Freeman
- Photography
GCB Travis
- Photography
Cicerone Holiday Gifts
- Behind the Scenes
Allocated Media at Krampus event at Indie
- Behind the Scenes
Barry Elwonger Reading Where’s Waffles? to VPK Class
- Media Appearances
World Beer Cup and CBMA Tv Appearance
- Videography / Drones
HSAW Ingredient Video
.5 Featured Work