Portfolio Work

A small glimpse at the work I’ve been part of.

From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.

.1 The work ME

A creative with a business mind

I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.

.2 What I Do

i.

Brand Strategy & Voice

I help shape who a brand is, what it sounds like, and why people should care.

ii.

Creative Direction

I help steer the concept, visuals, copy, and final asset until the whole thing clicks.

iii.

Campaigns, Activation & Public Relations

I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.

iv.

Photo, Video & Content

My team and I write, shoot, direct, and edit all content in-house.

v.

Design & Packaging

We create logos, labels, menus, merch, signage, and the pieces people see first.

vi.

Sales, Distribution & Ops

I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.

.3 Career-Defining work

From In-House Efforts to Agency Work.

My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.

.4 Creative Samples

Some of my favorite work samples.

A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.

Barry Elwonger with CBMA Trophies

Safety Harbor Beer Festival 2026

https://youtu.be/D1xJF2VkFyE

Bavik Super Week at Indie

Sage Street Ale Works Wordmark

Indie Grilled Cheese

https://youtube.com/shorts/IR2fn4HT4D0

Barry Elwonger on stage doing opening announcement at Brewers Ball 2025

Dade City Brew House Ryan Freeman

BFBC Gator Eating Medal

Streamsong Little Payne Creek Lager TV appearance on Great Day Live

Barry serving samples at Sensory Sensei class

Barry Elwonger at World Beer Cup Judging

Barry Elwonger teaching a Sensory Sensei class

CAMP

https://youtube.com/shorts/cxizmj0_TXo

TBBA Golf Outing

Intellectual Property Ale IPA Cans

Barry Presenting on Marketing at FBG Conference 2025

Barry Elwonger Judging at NHC

GCB Drone

https://youtu.be/eI-uig4NYUc

HSAW Ingredient Video

https://youtu.be/e0jgBVxEpsM

Barry Elwonger pouring a sensory sample

Allocated Media team at Florida Brewers Guild Conference

Empire Oyster

2026 Brewers Ball Recap

https://youtu.be/gN5H4MfywiI

Sensory Sensei Cup Cover

Barry Elwonger filming at Dark Door Spirits

St Pete Brewing Food Photo Shoot

Allocated Media at Krampus event at Indie

World Beer Cup and CBMA Tv Appearance

NPCF Rising Hope

https://youtu.be/Oi0BQtVzOjk

Cicerone Hop Anatomy Diagram

.5 Featured Work

Selected Projects