Portfolio Work
A small glimpse at the work I’ve been part of.
From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.
.1 The work ME
A creative with a business mind
I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.
.2 What I Do
Brand Strategy & Voice
I help shape who a brand is, what it sounds like, and why people should care.
Creative Direction
I help steer the concept, visuals, copy, and final asset until the whole thing clicks.
Campaigns, Activation & Public Relations
I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.
Photo, Video & Content
My team and I write, shoot, direct, and edit all content in-house.
Design & Packaging
We create logos, labels, menus, merch, signage, and the pieces people see first.
Sales, Distribution & Ops
I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.
.3 Career-Defining work
From In-House Efforts to Agency Work.
My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.
.4 Creative Samples
Some of my favorite work samples.
A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.
Barry Elwonger with CBMA Trophies
- Videography / Drones
Safety Harbor Beer Festival 2026
- Behind the Scenes
Bavik Super Week at Indie
- Graphic Design
Sage Street Ale Works Wordmark
- Videography / Drones
Indie Grilled Cheese
- Behind the Scenes
Barry Elwonger on stage doing opening announcement at Brewers Ball 2025
- Photography
Dade City Brew House Ryan Freeman
- Graphic Design
BFBC Gator Eating Medal
- Media Appearances
Streamsong Little Payne Creek Lager TV appearance on Great Day Live
- Behind the Scenes
Barry serving samples at Sensory Sensei class
- Behind the Scenes
Barry Elwonger at World Beer Cup Judging
- Behind the Scenes
Barry Elwonger teaching a Sensory Sensei class
- Photography
CAMP
- Photography
TBBA Golf Outing
- Graphic Design
Intellectual Property Ale IPA Cans
- Behind the Scenes
Barry Presenting on Marketing at FBG Conference 2025
- Behind the Scenes
Barry Elwonger Judging at NHC
- Videography / Drones
GCB Drone
- Videography / Drones
HSAW Ingredient Video
- Behind the Scenes
Barry Elwonger pouring a sensory sample
- Behind the Scenes
Allocated Media team at Florida Brewers Guild Conference
- Media Appearances
Empire Oyster
- Videography / Drones
2026 Brewers Ball Recap
- Graphic Design
Sensory Sensei Cup Cover
- Behind the Scenes
Barry Elwonger filming at Dark Door Spirits
- Photography
St Pete Brewing Food Photo Shoot
- Behind the Scenes
Allocated Media at Krampus event at Indie
- Media Appearances
World Beer Cup and CBMA Tv Appearance
- Videography / Drones
NPCF Rising Hope
- Graphic Design
Cicerone Hop Anatomy Diagram
.5 Featured Work