Portfolio Work

A small glimpse at the work I’ve been part of.

From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.

.1 The work ME

A creative with a business mind

I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.

.2 What I Do

i.

Brand Strategy & Voice

I help shape who a brand is, what it sounds like, and why people should care.

ii.

Creative Direction

I help steer the concept, visuals, copy, and final asset until the whole thing clicks.

iii.

Campaigns, Activation & Public Relations

I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.

iv.

Photo, Video & Content

My team and I write, shoot, direct, and edit all content in-house.

v.

Design & Packaging

We create logos, labels, menus, merch, signage, and the pieces people see first.

vi.

Sales, Distribution & Ops

I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.

.3 Career-Defining work

From In-House Efforts to Agency Work.

My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.

.4 Creative Samples

Some of my favorite work samples.

A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.

Keg Connect T Shirt

GCB Drone

https://youtu.be/eI-uig4NYUc

St Pete Brewing Wings

Indie Grilled Cheese

https://youtube.com/shorts/IR2fn4HT4D0

Girl Scout Cookie Pairing Suncoast View Appearance

https://youtu.be/SSguRx2GvMo

Cueni Brewing Shirt

Barry Elwonger & director Kevin Smith at Mooby’s pop up

Nantahala Brewing Coaster

Barry Elwonger & Zane Lamprey

Barry Elwonger Judging at NHC

Nantahala Brewing Can Labels

Country Malt Group Tablet on website in brewhouse

Cicerone Holiday Gifts

BFBC Racer Back

Cicerone Exam

Cicerone Group

GCB Travis

Bob Haa, Barry Elwonger, and Zak Siddle on stage received World Beer Cup Trophy for Datil Chili Beer

Sensory Sensei Group Photo

HSAW Ingredient Video

https://youtu.be/e0jgBVxEpsM

Local Author Event at Grand Central Brewhouse

Little Ledger Press on Morning Blend

https://youtu.be/MpkEZz9j6yE

Woodwright Brewing Camp Counselor

Master Cicerone Pin Macro Photo

Cueni Brewing MoCitra IPA Can Label

Sage Street Ale Works Logo

Tampa Bay Brewers Alliance Logo

Cueni T Shirt

St Pete Brewing Food Photo Shoot

HSAW Brew

.5 Featured Work

Selected Projects