Barry.

Portfolio Work

A small glimpse at the work I’ve been part of.

From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.

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.1 The work ME

A creative with a business mind

I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.

.2 What I Do

i.

Brand Strategy & Voice

I help shape who a brand is, what it sounds like, and why people should care.

ii.

Creative Direction

I help steer the concept, visuals, copy, and final asset until the whole thing clicks.

iii.

Campaigns, Activation & Public Relations

I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.

iv.

Photo, Video & Content

My team and I write, shoot, direct, and edit, all content in-house.

v.

Design & Packaging

We create logos, labels, menus, merch, signage, and the pieces people see first.

vi.

Sales, Distribution & Ops

I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.

.3 Creative Samples

Some of my favorite work samples.

A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.

Behind the Scenes

Allocated Media Team at Florida Brewers Guild Festival

Videography / Drones

GCB Drone

https://youtu.be/eI-uig4NYUc

Graphic Design

Keg Connect Logo

Barry Elwonger with CBMA Trophies

Graphic Design

Tampa Bay Brewers Alliance Shield Logo

Behind the Scenes

Barry Elwonger at Try This! 2026 serving picadillo

Behind the Scenes

Barry Elwonger & director Kevin Smith at Mooby’s pop up

Behind the Scenes

Barry Elwonger teaching sensory class at Anecdote Brewing

Graphic Design

BFBC Racer Back

Graphic Design

Nantahala Brewing Coaster

Videography / Drones

Indie Grilled Cheese

https://youtube.com/shorts/IR2fn4HT4D0

Photography

Woodwright Brewing Camp Counselor

Graphic Design

Sage Street Ale Works Wordmark

Behind the Scenes

Barry Elwonger pouring a sensory sample

Photography

St Pete Brewing Food Photo Shoot

Photography

Bear Laser cases

Photography

Country Malt Group Tablet on website in brewhouse

Media Appearances

Dali Museum Collab

https://youtu.be/tF_hU7ed50w

Behind the Scenes

Barry Elwonger and Brian Gad shooting food and beer at Indie

Graphic Design

Best Florida Beer Medal

Photography

Best Florida Beer Brewers Ball

Photography

Cicerone Holiday Gifts

Videography / Drones

Bad Ass Beer Fest 2024

https://youtu.be/5UpaBeYG_fI

Graphic Design

Sage Street Ale Works Logo

Photography

Dade City Brew House 2 Ryan Freeman

Graphic Design

Cicerone Hop Anatomy Diagram

Photography

St Pete Brewing Wings

Behind the Scenes

Allocated filming in hop field

Photography

HSAW Brew

Graphic Design

Nantahala Brewing Can Labels

Load More Work Samples

.4 Credentials

Learn it. Prove it. Use it.

The education, certifications, and judging work that shape my creative and sensory point of view.

Education

MBA University of Central Florida

BA, Marketing University of Central Florida

Marketing Strategy Certificate Cornell University

Negotiation Yale University · Coursera

Viral Marketing & Contagious Content The Wharton School · Coursera

Advanced Content & Social SEO UC Davis · Coursera

Sales Force Management University of Central Florida

Licenses & Certifications

Advanced Cicerone® Cicerone Certification Program

BJCP National Judge Beer Judge Certification Program

Level 1 Sommelier Court of Master Sommeliers

Certified Bourbon Steward Stave & Thief Society

Florida Real Estate Sales Agent State of Florida

FAA Part 107 Remote Pilot UAG · Drone

PADI Scuba Open Water Diver

Google Ads Search Google

Advanced Google Analytics Google

Judging History

World Beer Cup 2026 to Present

Great American Beer Festival 2020 to Present

Craft Beverage Marketing Awards 2020 to Present

National Homebrew Competion 2016 to Present

Best Florida Beer Championship 2014 to Present

Various Homebrew & other Pro Comps 2014 to Present

.5 Featured Work

Selected Projects

Allocated Media

A collection of brand, content, campaign, and visual projects shaped through creative direction, team collaboration, and real-world execution.

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Adoptable Lager

A viral collaboration with Shelter Manatee that put adoptable dogs on beer cans, earned national and international press, and later helped reunite one featured dog with its original owner.

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Best Florida Beer Championship

What started as a medal redesign became a full visual reset for one of Florida’s most important beer industry events.

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Dali Museum Collaboration

A creative collaboration with The Dalí Museum brought Salvador Dalí masterworks, original artwork, augmented reality labels, and nonprofit support into one highly collectible beer series.

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Sage Street Ale Works

An award-winning visual identity for Sage Street Ale Works, created to bring transformation, craft, and a sense of wonder into one cohesive brand.

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Motorworks Miscellany

A collection of newsworthy campaigns, collaborations, and fast-turn creative projects from my time at Motorworks Brewing.

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Nantahala Brewing

A legacy North Carolina brewery received a refreshed identity and grocery-ready can system designed to honor its past, sharpen its shelf presence, and support a return to distribution.

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National Pediatric Cancer Foundation

A pro-bono documentary video and PR campaign helped turn the "Rising Hope" nationwide charity beer release into an award-winning story about the craft beer industry showing up for pediatric cancer research.

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Cicerone Certification Program

A long-running role with the Cicerone Certification Program brings my beer education background and marketing experience together across social media, campaign strategy, study resource content, training programs, and industry communications.

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Sensory Sensei

Sensory classes designed for consumers, beer enthusiasts, and industry professionals.

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Brooke Will Not Be Broke Series

A series of picture books that teach kids about money, time, giving, and smart decision-making. Created to make financial literacy fun and accessible for young readers.

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Pairing With Pros Cookbook

A deep-dive beer and food pairing cookbook featuring 65+ recipes from me and friends across the beer industry.

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