Portfolio Work

A small glimpse at the work I’ve been part of.

From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.

.1 The work ME

A creative with a business mind

I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.

.2 What I Do

i.

Brand Strategy & Voice

I help shape who a brand is, what it sounds like, and why people should care.

ii.

Creative Direction

I help steer the concept, visuals, copy, and final asset until the whole thing clicks.

iii.

Campaigns, Activation & Public Relations

I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.

iv.

Photo, Video & Content

My team and I write, shoot, direct, and edit all content in-house.

v.

Design & Packaging

We create logos, labels, menus, merch, signage, and the pieces people see first.

vi.

Sales, Distribution & Ops

I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.

.3 Career-Defining work

From In-House Efforts to Agency Work.

My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.

.4 Creative Samples

Some of my favorite work samples.

A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.

TBBA Golf Outing

Dade City Brew House 2 Ryan Freeman

Barry Elwonger in Hop Field rubbing a hop cone

Sage Street Ale Works Wordmark

Bob Haa, Barry Elwonger, and Zak Siddle on stage received World Beer Cup Trophy for Datil Chili Beer

Barry Elwonger teaching sensory class at Anecdote Brewing

HSAW Brew

Nantahala Brewing Coaster

Cicerone Group

Cicerone Exam

World Beer Cup and CBMA Tv Appearance

St Pete Brewing Food Photo Shoot

Country Malt Group Tablet on website in brewhouse

Barry Elwonger Reading Where’s Waffles? to VPK Class

Allocated Media team behind the scenes at Dark Door Spirits Shoot

Allocated Media at Krampus event at Indie

Sensory Sensei Group Photo

Brandon Queen Elease Headshot

Safety Harbor Beer Festival 2026

https://youtu.be/D1xJF2VkFyE

Barry Elwonger at Try This! 2026 serving picadillo

Tampa Bay Brewers Alliance Shield Logo

Cueni Brewing Shirt

Indie Grilled Cheese

https://youtube.com/shorts/IR2fn4HT4D0

Woodwright Brewing Camp Counselor

Barry Elwonger on stage doing opening announcement at Brewers Ball 2025

Cicerone Holiday Gifts

Halfway There

https://youtu.be/kbdEGHkUSEc

Cicerone Hop Anatomy Diagram

Local Author Event at Grand Central Brewhouse

NPCF Rising Hope

https://youtu.be/Oi0BQtVzOjk

.5 Featured Work

Selected Projects