Portfolio Work
A small glimpse at the work I’ve been part of.
From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.
.1 The work ME
A creative with a business mind
I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.
.2 What I Do
Brand Strategy & Voice
I help shape who a brand is, what it sounds like, and why people should care.
Creative Direction
I help steer the concept, visuals, copy, and final asset until the whole thing clicks.
Campaigns, Activation & Public Relations
I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.
Photo, Video & Content
My team and I write, shoot, direct, and edit all content in-house.
Design & Packaging
We create logos, labels, menus, merch, signage, and the pieces people see first.
Sales, Distribution & Ops
I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.
.3 Career-Defining work
From In-House Efforts to Agency Work.
My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.
.4 Creative Samples
Some of my favorite work samples.
A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.
- Photography
TBBA Golf Outing
- Photography
Dade City Brew House 2 Ryan Freeman
- Behind the Scenes
Barry Elwonger in Hop Field rubbing a hop cone
- Graphic Design
Sage Street Ale Works Wordmark
- Behind the Scenes
Bob Haa, Barry Elwonger, and Zak Siddle on stage received World Beer Cup Trophy for Datil Chili Beer
- Behind the Scenes
Barry Elwonger teaching sensory class at Anecdote Brewing
- Photography
HSAW Brew
- Graphic Design
Nantahala Brewing Coaster
- Behind the Scenes
Cicerone Group
- Photography
Cicerone Exam
- Media Appearances
World Beer Cup and CBMA Tv Appearance
- Photography
St Pete Brewing Food Photo Shoot
- Photography
Country Malt Group Tablet on website in brewhouse
- Behind the Scenes
Barry Elwonger Reading Where’s Waffles? to VPK Class
- Behind the Scenes
Allocated Media team behind the scenes at Dark Door Spirits Shoot
- Behind the Scenes
Allocated Media at Krampus event at Indie
- Behind the Scenes
Sensory Sensei Group Photo
- Photography
Brandon Queen Elease Headshot
- Videography / Drones
Safety Harbor Beer Festival 2026
- Behind the Scenes
Barry Elwonger at Try This! 2026 serving picadillo
- Graphic Design
Tampa Bay Brewers Alliance Shield Logo
- Graphic Design
Cueni Brewing Shirt
- Videography / Drones
Indie Grilled Cheese
- Photography
Woodwright Brewing Camp Counselor
- Behind the Scenes
Barry Elwonger on stage doing opening announcement at Brewers Ball 2025
- Photography
Cicerone Holiday Gifts
- Videography / Drones
Halfway There
- Graphic Design
Cicerone Hop Anatomy Diagram
- Behind the Scenes
Local Author Event at Grand Central Brewhouse
- Videography / Drones
NPCF Rising Hope
.5 Featured Work