Portfolio Work
A small glimpse at the work I’ve been part of.
From leading projects and building campaigns to directing creative, creating content, and collaborating with talented team members, clients, and friends.
.1 The work ME
A creative with a business mind
I’m a full-stack marketer. From brand voice to budget sheets, I handle concept through execution and watch the numbers the whole way through.
.2 What I Do
Brand Strategy & Voice
I help shape who a brand is, what it sounds like, and why people should care.
Creative Direction
I help steer the concept, visuals, copy, and final asset until the whole thing clicks.
Campaigns, Activation & Public Relations
I build newsworthy campaigns, shape the angle, and carry the launch from idea to attention.
Photo, Video & Content
My team and I write, shoot, direct, and edit all content in-house.
Design & Packaging
We create logos, labels, menus, merch, signage, and the pieces people see first.
Sales, Distribution & Ops
I help with retail strategy, distributor planning, team training, sales tools, SOPs, and the systems that keep brands in stock and growing.
.3 Career-Defining work
From In-House Efforts to Agency Work.
My perspective has been shaped by helping grow Motorworks Brewing from a startup brewery to a regional player, followed by the independent client work I now lead through Allocated Media. Those experiences span brand strategy, campaigns, content, partnerships, public relations, sales, distribution, and creative execution across beer, hospitality, nonprofits, and other industries.
.4 Creative Samples
Some of my favorite work samples.
A collection of work I’m proud to put my name next to. Some I shot, some I directed, and some my team just absolutely delivered on. Inside you’ll find photography, videography, drone work, branding, design, merchandise, media coverage, and a few behind-the-scenes moments from me and my teams. Filter by discipline below.
- Graphic Design
Keg Connect T Shirt
- Videography / Drones
GCB Drone
- Photography
St Pete Brewing Wings
- Videography / Drones
Indie Grilled Cheese
- Media Appearances
Girl Scout Cookie Pairing Suncoast View Appearance
- Graphic Design
Cueni Brewing Shirt
- Behind the Scenes
Barry Elwonger & director Kevin Smith at Mooby’s pop up
- Graphic Design
Nantahala Brewing Coaster
- Behind the Scenes
Barry Elwonger & Zane Lamprey
- Behind the Scenes
Barry Elwonger Judging at NHC
- Graphic Design
Nantahala Brewing Can Labels
- Photography
Country Malt Group Tablet on website in brewhouse
- Photography
Cicerone Holiday Gifts
- Graphic Design
BFBC Racer Back
- Photography
Cicerone Exam
- Behind the Scenes
Cicerone Group
- Photography
GCB Travis
- Behind the Scenes
Bob Haa, Barry Elwonger, and Zak Siddle on stage received World Beer Cup Trophy for Datil Chili Beer
- Behind the Scenes
Sensory Sensei Group Photo
- Videography / Drones
HSAW Ingredient Video
- Behind the Scenes
Local Author Event at Grand Central Brewhouse
- Media Appearances
Little Ledger Press on Morning Blend
- Photography
Woodwright Brewing Camp Counselor
- Photography
Master Cicerone Pin Macro Photo
- Graphic Design
Cueni Brewing MoCitra IPA Can Label
- Graphic Design
Sage Street Ale Works Logo
- Graphic Design
Tampa Bay Brewers Alliance Logo
- Graphic Design
Cueni T Shirt
- Photography
St Pete Brewing Food Photo Shoot
- Photography
HSAW Brew
.5 Featured Work